Senior Marketing Manager (f/m/d)

Permanent employee, Full-time · Berlin / Headquarters, USA (Remote), Argentina (Remote), Brasil (Remote)

Intro

Our Leadership Team is seeking a Senior Marketing Manager who will play a fundamental role in defining the global public perception of the M^0 project for the years to come. This role includes equity and/or token grants.

As a Senior Marketing Manager you will help tell the world the story of a new decentralized middleware for money issuance. You will champion awareness of M^0’s mission around revolutionizing monetary technology stack, delivering it to audiences across multiple channels by leveraging an extensive network of investors and industry leaders. Reporting to our Chief Strategy Officer, you'll be part of a nimble team with access to industry experts in both blockchain and finance. You will play a fundamental role in introducing the M^0 project to the world, and help to represent M^0 in the public eye.

We are a global company, spanning from the US and South America to Europe and Asia, with an optional office in Berlin. This is a full-time role within GMT -4, GMT -5 (EST) and GMT -6 time zones.

Key Responsibilities

Managing a content marketing strategy that is successful at conveying the M^0 narrative and value proposition across a matrix of audiences and channels, leveraging content produced by the leadership team and key external stakeholders.
Planning and executing on a content marketing calendar across social media and other channels, in order to introduce M^0’s launch and updates to the world successfully and achieve the stated objectives.
Managing M^0’s public presence by handling social channels, assisting with submission of content at conferences and other industry events, ensuring the project is well represented in industry media, and helping to elevate the profile of the project and some of the key project contributors through podcast and media appearances.
Sourcing and editing long-form content marketing material internally (based on leadership and cross-functional collaboration) as well as externally (in partnership with industry thought-leadership) in order to execute on a successful content marketing strategy.
Authoring and publishing high-quality content including blog posts, social media posts, newsletters, etc. in order to promote awareness with the appropriate audiences and support the overall content marketing strategy.
Tracking the performance of various types of content published and how they contribute to the marketing goals. Iterating on channel, form, substance, etc. to continuously improve results.
Developing external PR agencies and content distribution relationships in order to amplify reach.

Qualifications

Multiple years of experience in research, content marketing and social media across multiple audiences and channels in the crypto or fintech sectors.
Demonstrable exceptional writing skills.
Proven experience creating and managing content for web3 / crypto / blockchain offerings with a track record in increasing brand awareness and content engagement, preferably with a bias towards infrastructure over retail.
Experience publicly representing brands in social and networking events, and across digital channels.
Ideally an established network of journalists, podcasters, and conference organizers.
Fluent in English plus ideally one additional emerging market language.

Skills & Attributes

Narrative proficiency: Outstanding ability to take complex technical or financial subjects and convey their proposition in the form of compelling stories that captivate and excite the audience.
Concise and adaptable communicator: Fantastic communication skills both verbally and in writing. You are well versed in communicating with various types of audiences, ranging from institutional, to technical, to retail.
Strong interpersonal skills: You are adept at meeting interesting people and represent a brand with passion.
Delivery-focused: Great focus on delivery and results. You care deeply about milestones and measuring the success of every initiative.
Inquisitive mindset: Curious mindset, constantly looking to learn. Resourceful, you have a can-do, roll-up-your-sleeves attitude, and no roadblock is too large.

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About us

M^0 Labs builds technology for the M^0 ecosystem. Based on a decentralized architecture and best-in-class collateral design, the M^0 platform allows institutions to issue a fungible cryptodollar. M^0 is money middleware for the digital age, ready to power the next wave of cryptodollar applications and global fintech innovation.

M^0 Lab's founding team has years of experience in stablecoin and crypto governance design as well as traditional securitization services. The company has been backed by some of the largest and most sophisticated investors in technology, including Pantera Capital, Road Capital, AirTree, Standard Crypto, The SALT Fund, ParaFi Capital, Distributed Capital, Kraynos Capital, Mouro Capital and Earlybird.